valuesbasedinnovation

"'Innovation' is widely touted as a solution to our social, political and economic challenges. But what should this innovation look like and which values should unpin and engage employees, corporations and society in their pursuit of innovation? Breuer & Lüdeke-Freund make an important contribution by asking us to consider what we care about and showing practicing managers how values can be used as the driving force for successful innovation management."

Steffen Conn, Operations Director, ISPIM – The International Society for Professional Innovation Management

"Values are the wellspring of innovation and value creation. At last a textbook that understands how real business works. Values-Based Innovation Management should be read by everyone concerned with making their organizations better at innovation and value creation."

R. Edward Freeman, Professor of Business Administration, Darden School of Business, University of Virginia, USA

"This book is important. It explores in depth the hugely neglected topic of the ways in which normative values are crucial in shaping business model innovation, and does so with meticulous care and attention to detail. More than just an analysis, this book offers practical insights and methods for managers and entrepreneurs to unpack the potential of values to guide the structure and strategy of business. It is a rallying call to the passionate; truly a chance to celebrate innovating by what we care about."

Peter Wells, Professor of Business and Sustainability, Centre for Automotive Industry Research, Cardiff Business School, UK

"Fresh thinking! This book brings the idea of shared and co-created value on a new level: the innovation perspective."

Frank Piller, Professor of Management and Scholar of Mass Customization and Open Innovation, RWTH Aachen University, Germany

"The values-based view on innovation advocated in this book offers a new perspective on how to understand, assess and manage business innovation. It makes an important contribution to a normative turn towards innovating by what is really worth caring about. It’s a must-read for students, lecturers and professionals interested in business management and ethics."

Abraham Olivier, Head of the Department of Philosophy at the University of Fort Hare, South Africa

"The values-based view on innovation offers a new, intriguing perspective on innovation management which links well to recent sustainable entrepreneurship and corporate sustainability developments. This book takes up important key messages of stakeholder theory and the fact that modern societies and economies pursue multiple goals beyond conventional mono-focused profit maximization."

Stefan Schaltegger, Professor for Sustainability Management at the Centre for Sustainability Management (CSM), Leuphana University Lüneburg, Germany

"Innovation matters – of course. But it isn’t always a good thing; we need to take our values into account, managing it based on what we really care about. This book does an excellent job of proposing and populating such a framework and should be of considerable help to students, researchers and practitioners."

John Bessant, Professor of Innovation and Entrepreneurship, University of Exeter Business School, UK

"This thought-provoking book challenges conventional wisdom about the nature and ultimate purpose of innovation in the modern business context. Well-chosen case spotlights illustrate concepts and show how leading companies integrate pro-social and pro-environmental values into their strategies. In a world where customers and stakeholders are expecting more of companies, this is a timely and much-needed volume."

 Michael Russo, Lundquist Professor of Sustainable Management; Center for Sustainable Business Practices, Lundquist Center for Entrepreneurship, Oregon, USA